The digital marketing domain is expected to grow by 7.6% CAGR between the years 2021-26 and this amount is said to reach a bounteous $807 billion by 2026. The statistic is strong evidence projecting the potential of the digital marketing landscape. So if you are in any way related to the field, then you are sailing on the right boat, but if digital marketing is a new ground to break, then this blog can be your holy grail.
So if you want to know the nitty-gritty details of digital marketing, and want to be a part of the rising trend, then read further to explore more about the field; its types, process, benefits, etc.
Digital Marketing Introductory Lesson 101
Let’s start from the very basics
The concept of digital marketing relates to promoting the business and the products & services related to it via various online channels, including, social media, SEO, emails, etc. to name a few.
To put it in simple words, digital marketing is a kind of online marketing, where businesses try to build their online presence by leveraging various techniques and strategies that promote growth. A survey by Gnater solidifies the growing dominance of online marketing by stating that 72% of the marketing budget is allocated toward digital marketing.
Types of Digital Marketing
The field of digital marketing is extensive and encompasses many different types of online marketing, but here’s a list of the most common and effective types of digital marketing.
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Content Marketing
As the name suggests, posting a variety of content like blogs, tutorials, podcasts, videos, etc. to attract the customer is the main idea behind content marketing. This is the most common and trusted source of digital marketing to engage the audience, attract new leads and build trust amongst the customers for the business.
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Search Engine Optimisation(SEO)
Another major type of digital marketing strategy that is used is SEO or Search Engine Optimization. In simple words, this means using tricks and tips to make the business visible and rank higher in the search engine. So making the business appear more on platforms like Google searches by using the right keywords in the content and adding relevant information etc., is the main functioning of SEO. As of 2023, the industry is worth $50 billion.
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Pay-Per-Click(PPC)
Pay-per-click includes advertisements that come up on the search engine result page(SERP). This is a paid form of online marketing that is generally utilised to increase traffic to the business website. So in this digital marketing strategy, the business advertisement appears on the search engine result page and the payment to run the ad depends on the number of times it has been clicked. Digital advertisements can be a good way to increase the business/brand awareness
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Social Media Marketing
This digital marketing strategy includes all the different methods and procedures to build the brand presence online. It includes handling all the social media accounts of the business across various platforms, posting relevant content regularly, interacting with clients, generating business leads, etc. Social media marketing is an inseparable part of the whole online marketing campaign.
Apart from these, there are other types of digital marketing strategies used like email marketing, affiliate marketing, mobile marketing, etc. So the field of digital marketing is vast with a variety of services.
How Does Digital Marketing Work?
It is no rocket science to acknowledge that the global internet user base is increasing and people are taking resort to online marketing strategies to increase their brand visibility and presence. This is where digital marketing marks its presence. Deploying strategies to make the business more visible to the customers, attracting new audiences, and making a strong social presence of the brand, all come under the functioning of digital marketing.
Benefits of Digital Marketing
Now that you know what digital marketing is, the different types of digital marketing, and how digital marketing works, let us look at some of the benefits that this emerging field has to offer.
- National & International Audience Reach
- Cost Effective
- Builds A Strong Brand Presence
- Attracts New Customers
- Easy Deployment Strategies
Does Digital Marketing Work for All Businesses?
Any kind of business can make a digital presence. The reach of digital marketing business is far-reaching, and it takes into its domain any kind of business that is willing to create a marketplace online.
From a local stationary shop to a global export business, the right digital marketing strategy can help any kind of business grow and generate multifold returns.
How to Do Digital Marketing?
After the overview of this extensive guide to the basics of digital marketing, do you want to gain from this field, and start your own digital marketing business? Don’t worry, we have got you covered. Here are a few steps that you can follow to start your own online marketing business.
- Lay Down Clear Goals & Strategies
- Choose the Appropriate Target Audience
- Define Your Budget
- Create Relevant & Engaging Content (the use targeted keywords is essential)
- Regularly Monitor & Analyze the Performance
Using all these strategies can be of help to kick-start your digital marketing business!
Final Word
The advent of digital marketing has upgraded the marketing strategies that are being used by businesses. If correctly used, digital marketing can expand the audience base, in turn generating multiple returns for the business. So if leveraged correctly, digital marketing is one of the best strategies to grow the business.
